It is all about connecting - earn the opportunity to keep communication with your customer! Here are 4 simple ideas:
1. Let your customer know that they are important to you. Create an immediate impression of value. Go past the standard "You've been subscribed" message on your confirmation page. Instead, build anticipation by sending an exclusive, email-only discount that will arrive shortly. Include a sample screenshot of the offer so subscribers will know what to look for.
2. Stay in touch... but not too much. Don't allow long periods to lapse between messages. If you send less than one email per month, you risk greater problems than losing a subscriber's attention. Once the gap between emails grows to a few months, people will start forgetting they even signed up - out of sight out of mind. he notes.
3. Send email when your customers are most likely to read it. There isn't a hard-and-fast rule for sending an email, but testing will reveal when that is.
4. Keep the trust and do not loose it. Misleading subject lines may boost open rates but you will end up teaching your subscribers to delete your messages without reading them—or even to unsubscribe.
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