58% of consumers start their day with email according to Exact Target
+ the average consumer checks their Facebook account 18 times a day crazy..huh.
As a marketer, you're probably aware of research that's been conducted on what consumers are doing with social media, and how they continue to interact with traditional channels like email. But why consumers engage with social media and other interactive channels has remained largely a matter of speculation—until now.
ExactTarget's series of SUBSCRIBERS, FANS & FOLLOWERS research reports examined customers' online motivations—particularly as they relate to Email, Facebook®, and Twitter®—so you can better understand not just who to market to, but how, when, and where.
- 58% of online consumers begin the day with email, followed by checking a search engine or portal site (20%), and Facebook (11%).
- People who check email first tend to be motivated to interact with brands online for the sake of obtaining deals, promotions, or new product information.
- People who initially check Facebook tend to become fans of brands for entertainment purposes or to show support—not to obtain deals. They're more likely to seek promotions through email.
Believe it or not, your consumers' initial online activities provide a unique glimpse into their individual priorities and motivations, and these trends and tendencies will help you deliver marketing messages that are sure to get your customers' attention, while boosting your ROI.
