Social Marketing is the new craze. Most of us are using Facebook or one of the many other social networks on the web. Can social networks like Facebook help you with your email marketing? Yes.
Here are some ideas using Facebook
If a large portion of your subscriber list is already on Facebook, you can provide tools in your email campaigns to allow your readers to help share your content. This will give you the power to leverage your growing audience and gain much more visibility for your content or message.
This has the potential to lead to more subscribers and conversions as you share your content with your network of subscribers.
Share Links from Email to Facebook
To be able to share your content or message on Facebook, you need to use the share URL that Facebook has created. By doing this, it will create a preview of your content, which can then be posted to a Facebook profile or sent as a direct message.
The simplest way to give a subscriber the option to share your link is to add this code into your email.
Just replace URL with the link you want to share.
A lot of sites will also feature a Facebook button on their website or in their email to do the same thing. After you click on the link, it creates a preview with optional image selections from the page URL provided.
Once the link is posted to a reader’s profile, their wall is updated, which basically is telling their friends that they have read or feel the link is important.This not only shows up on the profile page, but also shows up in the news feed of their friends.
Showing up in multiple news feeds is when you start to leverage that user’s entire friend list. This process has the potential to move virally as people leave comments or share the item with their friends and family.
Ask Subscribers to Become Fans
This is where promoting your Facebook page in email starts to blur the line between email marketing and social networking. When someone visits oyur page and clicks on the “become a fan” link, they are essentially opting-in to Facebook’s version of email marketing, which Facebook calls “updates”.
When a user logs in to their Facebook account, they will be notified of any updates and directed to their Facebook inbox.
Just like in email marketing, users are given the ability to opt-out of these updates or report them as spam.
Following email marketing’s best practices on frequency apply here as well. Don’t over communicate because that will just end up labeling you as a spammer and people will start to opt-out from your updates.
