In today’s economic environment this holiday season, it is likely that you are challenged to protect their email marketing budget. To assist you in responding to this challenge, ExactTarget, one of the company ESPs I represent as a reseller in the Los Angeles area, has developed an Executive Alert titled 10 Things Your C-Suite Must Know About Email Now. There is great info in this piece! Here are some excerpts and a link to download the pdf of the document- super holiday reading!
The quick and easy read serves to bridge the gap between marketers and company leaders in the understanding of email marketing and highlights best practices for email marketing implementation, benefits, and pitfalls to avoid.
In the midst of a weakening global economy, many companies struggling to make the numbers are reverting to what they know: cost-cutting across the board and that includes marketing budgets. This document equips marketers with a list of 10 important email marketing best practices that they can easily share with their executive team to help them understand the critical role played by email in facilitating sales and maintaining strong customer relationships. Some of the email truths include:
− Email is Everywhere − Email is Cost-Effective − Email is Profitable − Email Demands Permission − Email Demands Integration − Email is Personal − Email is Immediate − Email is Mobile − Email is Flexible − Email is Measurable − “Batch and blast” is not a strategy – it’s a recipe for subscriber revolt and delivery disaster. − Email is best used for customer retention and lead nurturing – other tactics such as search marketing are better for customer acquisition. − Email is not direct mail. The inbox is not the mailbox – it’s a far more personal space. − Permission Email is Not Spam − Email is Social − Email is the Future
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